photoshop广告设计毕业设计--创意广告设计
编号 毕 业 论文(设 计) 论文题目 创意广告 设计 系 (部) 计算机系 专 业 班 级 学 号 学生姓名 指导教师 职 称 200 9 年 1 月 创意广告设计 摘 要 广告虽然是一种商业推销手段,但也是一种文化。它要把自 己的商业动机乃至商业性质巧妙地掩藏起来,给人的感觉仿佛不是在 做广告。这个时候它就要借助于文化与美学,它要用各种修辞手段与 叙述技巧来包装自己。 Photoshop 作为平面广告设计软件的佼佼者 , 由于 功能异常 强大 ,性能稳定,使用方便, 俨然 广告设计创作中成为 不可或缺的工具。 关键词 广告创意 photoshop 平面广告 . Abstract advertising, although a business marketing tool, but also a culture. It is necessary to own commercial motives as well as cleverly hidden up a commercial nature, gives the impression as if not in the advertising. It is necessary at this time by means of culture and aesthetics, which use a variety of rhetorical devices and narrative techniques to package their own. Photoshop as a leader in print ad design software, due to dysfunction powerful, stable perance, easy to use, just like advertising creative design to become an indispensable tool. 目录